In a world of growing unease, it is more important that ever to insure individual good health. The stress of worrying about the expense of health care and health insurance is enough, in itself, to make you sick. With health expenses spiraling out of control, making even basic health care seem too difficult for the average person to obtain, it is more important than ever to make sure your insurance is the best that money can buy for you. In California, and elsewhere, it is essential to do some research, to gain quotes for the amounts you might pay in health insurance, for the policy itself and at the time of service. Health insurance is one of the most important purchases you may ever need to make.

Whether you live in Los Angeles or Redding, San Diego or Sacramento, people in California tend to care about the same things: fresh air, clean water, and anything else necessary for good health. People in such diverse areas also know how wildly different health insurance rates might be based upon the needs and goals of an individual. Good consumers in California know that obtaining a california health insurance quote is the best way to find the best deal on health insurance. While company recognition and comfort with your policy are important, most often, health insurance purchases, in California and everywhere else, depend greatly upon the quote, upon the price. While good health is priceless, as we all well know, health insurance is not.

A California quote for health insurance gives the consumer the information they need to make an informed decision regarding the health and care of them as individuals, as well as the group of their families. Regarding the actual quote obtained for health insurance, it is important to compare like policies. One must read carefully under each policy what may be covered, as well as costs at the times of a scheduled doctor appointment or, in case of emergency, at the hospital. It is important, too, to address questions about choice of physicians, payment for pregnancy, pre-existing conditions, and countless other issues when determining which policy may be right for you and your family. Policies are as diverse as the families who need them, so it is essential to fully comprehend the details surrounding your health insurance quote, from what may be required of you, initially or at the time of service, as well as what may be required of your health professionals.

A health insurance quote, in California and throughout the United States, is the consumer’s best access to actual health insurance information [http://www.gateinsurance.com/family-medical-insurance.html] regarding the standard of care and cost they may expect. In a time when our paychecks seem to be shrinking as the cost of our monthly bills rise, it is undeniably necessary to make the best choices possible when it comes to our financial concerns, as well as our physical care. In uneasy times, having the certainty of an official quote, a set cost for health insurance, can give the individual the peace of mind that truly brings good health. With a California health insurance quote, the individual is assured of exacting parameters of the policy on which they must depend. This speaks to the most basic of human desires – good health and financial security. You owe it to yourself to insure both.

Christopher M. Luck has an extensive medical background in dealing exclusively with california health insurance and is now offering his free professional health secrets [http://www.gateinsurance.com/family-medical-insurance.html] to the public. If you are at all interested in Christopher’s professional health advice, tips, or secrets, you can visit his health insurance site [http://www.gateinsurance.com].

Many anglers who are new to fly fishing consider dry fly fishing the “traditional” way of catching trout. Well, that’s not entirely true. Wet fly fishing dates back hundreds of years, well before dry fly fishing came around.

Wet fly fishing is one of the best ways for anglers to get introduced to sub-surface fishing. Unlike nymph and dry fly fishing, where skill, practice and precise imitations are needed to effectively take trout consistently, wet fly fishing can provide rewards quickly – even to beginner anglers. Unlike dry fly fishing and nymph fly fishing – when using wet flies, the angler is not attempting to precisely imitate any particular insect.

Wet Fly Fishing : Basic Overview

Instead of looking precisely like a particular type of insect, a wet fly is more an imitation of a stage of life of aquatic insects. Many wet flies imitate a struggling nymph as it attempts to reach the surface of the river. These same wet flies also suitably imitate dead or drowning insects. Either way, one thing about wet flies is that they generally imitate aquatic insects in motion (moving to the surface, drowning in the water, etc…) – not just floating merrily along in the current, completely helpless (although that is done, too!).

Unlike dry fly or nymph fly fishing, wet fly fishing can also be very rewarding to beginner anglers. Perfect, or even good technique, is not needed for new anglers to hook some nice fish. And the reason for this is because of the way most wet fly fishing is done – neither requiring perfect casts nor split-timing when setting the hook.

When fly fishing with wet flies, anglers frequently will use 2 or more flies together. By using two or more flies together in a dropper setup (described later), an angler can improve their chances of finding biting trout.

So, let’s take a close look at how wet fly fishing works, what is used and why any angler should give it a try – even on those rivers that are normally the dry fly fisherman’s playground.

There are many different types of flies available for wet fly fishing. Normally, most wet flies have soft hackling.

The reason for this is because this type of hackling has fibers in it that move around in the water – sort of inviting the trout to take it in.

Additionally, unlike most nymphs, wet flies are designed to sink rather quickly, since wet fly fishing is generally done closer to the bottom of the river. For this reason, many wet flies tend to be a bit heavier and are tied in a wide variety of ways. Each way designed to sink the fly in a particular manner than the typical nymph.

Frequently, wet flies tend to be fished in areas that have fast moving water. Because of this, many anglers fly fish wet flies using a sinking tip line. While using a sink-tip fly line can definitely aid the fly in getting down to the right depth, an angler who only has a floating fly line should not despair. Generally, simply using weights on the leader or the fly line can do an adequate job of pulling down a wet fly to the right depth.

Wet Fly Fishing : Dropper Flies

As mentioned, wet flies are frequently fished in groups of flies – not just a single fly by itself. When a second, or third, fly is used, it is called a “dropper fly”. A dropper fly, which is a very effective and rather ancient method of wet fly fishing, is a fly that is tied to the main leader.

When rigging up your fly fishing gear using a dropper fly, simply attach the first fly onto the end of the tippet as you normally would. Then, for the second fly, take a 12 inch of tippet material and tie it to the leader about 12-24 inches above the first fly. Attach the second fly to the end of that line. You now have a dropper fly set up.

Additional flies can also be attached – you are in no way limited to just using 1 or 2 flies. However, the more flies you have, the greater the likelihood of tangles occurring – both when casting and in hooking underwater obstructions. For beginner anglers, it is probably best to start with one fly, then go to two flies when comfortable with basic casting and wet fly fishing technique.

Either way, one nice thing about a dropper fly is that it allows anglers to test out flies at the same time. Thus, you can tie on one type as normal, then tie on a completely different looking wet fly as a dropper fly. It’s a great way to quickly experiment around to see what works and what doesn’t on a particular river (especially a new one you’ve never fished before). you may even be rewarded with having two or more fish hooked simultaneously.

About The Author

Brett Fogle is the publisher of Fly Fishing Secrets, an insiders guide to flyfishing tips and techniques of the pros. To sign up for free flyfishing tips and other articles, please visit www.fly-fishing-secrets.com.

brett@macarthurwatergardens.com

Health insurance fraud represents one of America’s largest taxpayer rip-offs ever, costing Americans literally billions of dollars every year.

Due to rampant deception, scams and abuse in the health care system, consumers are forced to pay the price–literally–through escalating medical costs and rising health insurance premiums.

And government programs like Medicare and Medicaid, designed to help the low-income and elderly, represent two of the biggest losers of all.

Health Insurance Scams

According to the Insurance Information Institute, health providers and facilities such as doctors, hospitals, nursing homes, diagnostic labs and attorneys routinely attempt to defraud the health insurance system…with devastating results.

How do they do it? In a number of ways, including:

1. Billing health insurance companies for expensive treatments, tests or equipment patients never had or never received
2. Double- or triple-billing health insurers for the same treatments
3. Giving health care recipients unnecessary, dangerous, or life-threatening treatments
4. Selling low-cost health insurance coverage from fake insurance companies
5. Stealing medical information and using it to bill health insurance companies for phantom treatments

If health insurance fraud knocks on your door, these types of scams may leave you with medical debts, damaged credit ratings, falsified health records, a high level of stress and overpriced health insurance premiums…or the inability to get any health insurance at all.

So what can you do about it?

Report it; then fight back!

What to Watch For

The first step to fighting health insurance fraud is keeping your eyes and ears open for abuse.

Be especially watchful for providers who:

• Charge your health insurance company for services you never received or medical procedures you don’t need
• Give you prescriptions for controlled substances for no justified medical reason
• Bill your health insurance company for brand-name drugs when you actually get generics
• Misrepresent cosmetic or other health care procedures not usually covered by health insurance plans as covered

If you notice a health care provider doing any of these things, keep all supporting paperwork handy for reference, and then contact your health insurance company to let them know.

Then, if you’re a Medicare or Medicaid recipient, call the U. S. Department of Health and Human Services and report the abuse.

Finally, contact your state department of insurance or the local police.

Fighting Health Insurance Fraud

To keep yourself from falling victim to health insurance fraud, take the following steps to fight back:

* Check with your state insurance department to make sure your health insurance company is licensed in your state.

* Check out your health insurance company for consumer complaints, fraud convictions and bankruptcies through your state department of insurance.

* Keep detailed medical records.

* Carefully review your billing statements.

* Never sign blank insurance claim forms.

* Avoid salespeople offering free health services or advice.

* Protect your medical records and information.

* Make sure you know what your health insurance policy covers–and what it doesn’t.

* Never pay your health insurance premiums in cash.

* Be wary if you’re asked to pay a full year’s premium up front.

* Be on guard against medical providers claiming to be connected with federal programs or the government.

* Beware of health insurance companies offering you coverage at an unreasonably low price.

* Ask your health insurance provider about anything you don’t understand regarding your bills.

Making a Difference

Protect your right to health insurance, lower your premiums and keep your medical information safe. All it takes is a little education, a watchful eye, and the willingness to make a difference!

About InsureMe Penny Hagerman is a copywriter and insurance information expert with InsureMe in Englewood, Colorado. InsureMe links agents nationwide with consumers shopping for insurance quotes. Specializing in auto, home, life, long-term care and health insurance quotes, the InsureMe network provides thousands of agents with insurance leads every year. For more information, visit InsureMe.com.

Go Kart Engine Diagnostics: Solid State Ignition Failure Detection

I have had a couple of times where I had some dramatic failures occur on my go kart engines. One time I had a chain snap and the chain made a ferocious clunk and then fell off the go kart. The funny thing is that the engine kept running, and I had to shut it off.

I replaced the chain and ran into a peculiar problem. The engine would not start.

This is where most of us, with NO engine experience just throw up our hands and kick the go kart and go away. Then we throw it in the back of the pickup and bring it over to “Smokin Joes Lawnmower Repair.” There we spend about $200 to have the engine fixed.

I am here to tell you forget about going to “Smokin Joes.

First of all a basic understanding of ignition systems is required. (I am assuming that you understand the Otto Cycle or 4 cycle engine theory, so I will dispense with that SnoozeVille explanation)

Ignition systems are basically partial generators. The flywheel has a magnet, and the Magneto has a coil of wire in it.

The theory behind electric current is that when a wire (a simple wire ) is passed through a magnetic field that an electric current is induced into the wire.

And conversely, when a wire is induced with an electric current it gives off a magnetic field.

The Magneto (the device that the spark plug wire comes out of) has a coil of wire in it plus a core of iron to attract or concentrate the magnetic flux lines into the wire.

The wire then gets an instantaneous jump in electricity as the magnetic field in the flywheel passes by it. The sudden increase in electricity is concentrated as high voltage which is released as a spark in the spark plug.

The timing, or the firing of the electricity to the spark plug is regulated by circuitry. This particular circuitry is activated by a small magnetic sensing switch (which looks like a small cylinder of steel tucked in with the coil). When the magnet passes by the magnetic field activates the switch. The switch then releases the coil energy into the spark plug.

The spark plug is nothing more than a glorified jumping bridge for electricity. We all are familiar with this static discharge when we scrub our feet against the floor and the reach out and touch somebody. A spark jumps when we get close, like .125 inches and closer.

The design of the spark plug is to keep the electricity isolated up to the bridge. Once the electricity from behind shoves real hard, it forces the electrons in front to jump. Kind of like getting pushed off of a bridge.

So the white part of the spark plug is non-conductive and an insulator. The metal part is isolated from the rest of the spark plug and only becomes integral when spark completes the circuit or jumps across the gap.

Obviously, sparks cause the right concentration of Oxygen and Combustible gases or even dust, to ignite. Ignition is the excited state of electrons jumping from one molecule to another. This excited state releases heat and light: we call that flame or ionized gas.

Next time we will discuss how to trouble shoot the ignition system so that you do not have to pay Smokin Joes what you just have learned…and will learn.

The Go Kart Guru is a Go Karting Design, Fabrication and Performance specialist. Topics ranging from Turbo Charged Go Karts to Wood Go Karts, the Go Kart Guru has something to say (that will help you!) about it. Visit http://GoKartGuru.com for more details.

And for those with Vertical Lawnmower Engines, there is a special section just for you! Don’t throw away that vertical engine just yet!

The people recognize themselves in their commodities; they find their soul in their automobile, hi-fi set, split-level home, kitchen equipment.

Herbert Marcuse

When Solomon said there was a time and a place for everything he had not encountered the problem of parking his automobile.

Bob Edwards

Not having to own a car has made me realize what a waste of time the automobile is.

Diane Johnson

Car designers are just going to have to come up with an automobile that outlasts the payments.

Erma Bombeck

The automobile gives rise to intense passions in both sexes. Just a few decades ago car dealerships were places where women dared not go leaving the complex negotiations for a new car to their husbands, brothers and uncles. “Upside down on my car” was a phrase entrenched in the American lexicon long before the current economic meltdown turned “upside down on my house” into the catch phrase for the decade. Automobiles are expensive, yet they are the biggest waste of money imaginable and owning a vehicle defies every law of basic financial common sense there is. There are 5 common money mistakes most people make when purchasing a car.

1) Putting money down on a new car

2) Leasing a car

3) Trading in a car

4) Buying a new car every 3-5 years

5) Rolling old car debt into a new car purchase

Putting Money Down on a New Car

The author of a well-read and well-circulated financial blog, the Simple Dollar, wrote that you should put money down on a car in order to avoid GAP insurance. What is GAP insurance? GAP insurance stands for Guaranteed Auto Protection and is a supplemental form of auto insurance that covers the GAP between the residual value on the car if it is totaled out and the loan amount on the car. GAP insurance is an additional expense especially if you purchase a car that does not hold its value over the long run (as most don’t) but is it worth giving up $3000-5000 cash to avoid the premium? Of course not. And here’s why. Cars are depreciating assets. As a rule of thumb they lose 10-25% of their value each year for the first 3 years.

Putting any money down on a car, therefore, is a lot like taking a roll of Benjamins into your bathroom, lifting the lid and flushing 30 to 50 of those bills down the toilet. Any money that a new car purchaser puts down will not translate into equity in that car, but will disappear into thin air the moment the new owner drives that car off the lot. GAP insurance on the other hand is a relatively small expense a consumer may or may not choose to assume. Should the consumer choose to get GAP insurance, it is based on the value of the new car and the expected depreciation. For the top-ranked cars in terms of the least depreciation, GAP insurance will cost the least. For the cars that depreciate the most, GAP insurance will cost the most.

Kelly Blue book posts an annual list of cars that depreciate the least. Doesn’t car insurance offer full coverage for a car? No it doesn’t. Insurance companies are smart, they won’t pay more than a vehicle is worth. Consumers do that. Car insurance will only cover the residual value of a car in the event of an accident, not the full loan amount owed on a car. Pay $20,000 for a new car and wreck it in the first year, your auto insurance will cover only the residual value of that car. If that residual value is $15,000 and you owe say $18,000 you are on the hook for the $3,000. Here are the basic things you can do to avoid this depreciation calamity and hang onto your money:

1) Only buy new cars that retain their value and negotiate the best deal you can

2) Only buy used cars (someone else has paid for the depreciation)

3) Save like a fiend so that you can “self insure”, ie., cover the GAP in the event of an accident

4) If you don’t do 1,2 or 3 buy GAP insurance because it is minuscule compared to the out of pocket costs of a down payment

5) Don’t let your kids drive your car

Leasing a Car

The reason a car lease’s monthly payment is so much less than the principal and interest payments on a car note is that the lessee is not amortizing the value of the car with the payment. The lessee is amortizing only the depreciation costs and paying interest to do so! As an example if the 3-year depreciation expense on a car $20,000 car is $10,000, the monthly payment on the lease is based on that 10K along with the interest rate. Sounds like a good deal, I suppose, until you figure in that the car dealer will get back a used car at the end of the lease that he intends to sell for the full value of its make and model. What this means is pristine physical condition and low mileage. If the car returns in anything other than perfect condition, the lessee will have to pay in the form of stiff mileage and wear and tear penalties. Lease a car back to back and you loose big time because you are always bearing the cost of someone else’s depreciation.

Trading a Car

Basically my philosophy is that you buy the most reliable and high value car that you can, negotiate the best price that you can, pay it off and drive that vehicle for at least 10 years. Even if your vehicle is in pristine condition at the end of 5 years and you just have to have a new one, the dealer will give you at best 50 to 75% of the residual value of your car. The car dealer will make money twice: once on the new car you just bought and again on your trade in when they re-sell it for maximum retail value. It is great to give money away, but give it away to a charity and take the tax deduction. Your car dealer does not need your charity. Here are basic things you can do when you have a car to trade in:

1) Sell the car on Craig’s list or advertise it in the newspaper getting the best deal you can for your car. Then you are free to use the money anyway you choose.

2) Sell the car back to a same brand dealer. I’ve done it. It works.

Buying a new car every 3-5 years

Buying a new car every 3-5 years means that you are always locked into a principal and interest payment on something that is always losing value. The only way to “win” with a car is during the years in which you are essentially driving that car for free. At the very least, you can spend your time paying yourself the principal and interest payments, it is a form of forced savings in which you can set yourself up to pay cash for your next car, or use the money to take that vacation you have always wanted to.

Rolling Old Car Debt into a New Car Purchase

I know people who are so far upside down on a car that they have to look up to see down. It is sad, really. A car dealer will give you the rope to hang yourself. I have only met one salesman who was willing to talk me out of rolling one car into another. I was so desperate to get rid of the car I had at the time. It was an SUV that had the nasty habit of stalling in the cold at altitude. If I had been driving it in Phoenix I would never have had a problem, but I insisted on driving it to the Ski areas in Colorado. Silly me. But I was desperate enough to roll the 22K owed on that vehicle into another car loan on a new vehicle. The truth of the matter is that most cars on the market will never out last that kind of debt, and rolling old car debt into a new car purchase will result in a cycle of indebtedness to a car that can be virtually impossible to break

I hope by now I have shattered any illusions that a car is an asset. The traditional rules of money down and extended payments that apply to acquiring genuine assets, such as investment property and businesses simply don’t apply to a car. View a car for what it is, an essential transportation expense that will get you safely from point A to point B. As the quotes that head this article illustrate, cars incite passions that warp reality and good judgment understanding the 6 common money mistakes people make with cars will save you headache, heartache and money.

Ouida Vincent is a physician, active real estate investor and entrepreneur who has made more than her fair share of mistakes on the road to wealth. Ouida has made many of the mistakes she writes about and has come out on the other side. To find more interesting articles, business tips and key success philosophies go to http://www.ouidavincentsblog.blogspot.com

You’ve performed three of the most important tasks for a dog owner: decided if you were right for a dog, determined what dog was the best for you and taught your best friend some manners. That should be about it, right? Wrong!

You have an ongoing relationship with your pet, just like you do your children or your spouse. It’s important to maintain the relationship if you want it to be fruitful. If you don’t, all of that training you’ve done so far will be for naught.

Sometimes, though, like all relationships, the one with your dog can be rocky. Even well-trained owners have dogs with behavior problems when things change. Dog have been known to act out when their owners being working more hours, go back to school, have a baby or get married. Dogs aren’t themselves when they are ill or in pain. Some dogs are just never quite right because of problems inherited from poor breeding.

Here are nine things you can do to make sure your well-behaved dog stays that way.

1. Don’t forget that you are leader of the pack. Remind yourself that your dog is genetically programmed to be part of a group and to obey the leader of his pack. If you don’t provide him consistent strong, yet fair, leadership, he will try to become the leader. If he becomes the leader by default, behavior problems will increase exponentially. Here are some tips to make sure he remembers you are his leader:

- Don’t let him pull on his leash.

- Don’t put the leash on your dog until he sits quietly.

- Don’t let him get away with bad behavior.

- Always eat before he does.

- Don’t chase or play rough games like tug-of-war with your dog.

- Don’t allow him to bite anyone.

- Always go through doorways before him.

- Try to always be calm, fair and confident when dealing with your dog.

- Don’t give him anything – attention, food, play – without him doing something for you first, like sitting on command.

- Don’t allow your dog on furniture without your permission.

- Protect your dog from other animals or people who try to harm him.

When you are a strong leader, your dog will respect you. With this respect comes an innate desire to please. He will love you and want to obey your every command!

2. Train with your dog every day. Just like with humans, any behavior you train your dog to do will be forgotten if he doesn’t practice it. Work with your dog at least 15 minutes a day on an aspect of his behavior. This is important, also, to remind your canine that you are the leader of his pack. Try to teach your dog something new every month or two. This will keep him challenged and give you both a sense of accomplishment. Most dogs were bred to do some kind of work, and if you don’t give your dog purpose, he’ll become bored and develop behavioral problems.

3. Make sure to give your dog treats and praise. Continue the technique you’ve used to train your dog. People tend to get complacent, and before you know it, Spot is hogging your bed and dragging you down the street by the leash. To make things worse, he won’t listen to your commands any more. To prevent this, make your dog perform an act of obedience to earn praise, petting or a treat.

4. Never strike or yell at your dog. Hitting or kicking your dog will have about the same effect that it would on a spouse or a child – it ruins the relationship and breaks down all the trust your pet had for you. Some owners use physical abuse to train their dogs to fight for money. Others believe, erroneously, that abuse will make them become better watch or attack dogs. Statistics show that thousands of dogs are killed or injured by people every year. No matter how frustrated you get with him, never, ever strike your pet.

Dogs don’t respond well to yelling. All it does is get your dog more stressed, which will more than likely make his behavior problems worse. Everyone loses their patience from time to time, but remember that your dog only responds to fair leadership.

5. Get your dog proper medical care. Your dog needs a checkup at the veterinarian annually to make sure he’s in top form physically and to receive yearly shots to prevent rabies and other diseases. It’s important to go to the same vet every year so he or she can monitor your pet and notice any evidence of problems. All dogs need a teeth cleaning from time to time, too, to keep them healthy. If your dog is injured or sick, he needs to get proper medical attention. Your veterinarian can also give you advice on behavior as well as diet, breeding, training, and puppy selection

6. Attend obedience training. As an absolute necessity for getting a good to a positive relationship with your dog, be sure to take him to a six-to-eight-week-long obedience class, before his first birthday if he’s a puppy, as soon as possible if he’s an adult dog. A good trainer will teach you the basics and what a good dog/owner relationship is.

If you have an adult dog, don’t worry. That old saying, “You can’t teach an old dog new tricks” is not true! A dog of any age can learn good behavior. Both you and your dog will benefit. He will learn some good behavior and to respect you, the leader of the pack. You’ll learn the subtleties of your dog’s behavior and how to act in a fair, yet dominant, manner. Obedience training is great way to teach an “only dog” how to properly socialize with other dogs and people. Whether you are alone with your dogs or in a group of people and animals, your dog will learn how to behave.

Here are some tips to help you determine what obedience class is the right one for you and your pet:

- Ask your friends, family members, vet or groomer for

recommendations.

- Be sure the trainer uses positive reinforcement and no methods that hurt or frighten the dogs.

- Choose a trainer that focuses primarily on group classes. Although it may seem like one-on-one training might be best, group classes give both you and your dog to observe other people and their pets. Your dog will also focus on your commands, not just those of the trainer. Some owners do both individual and group classes.

- Make sure there are separate classes for puppies and adult dogs. Dogs between eight and 16 weeks should be in puppy classes. You may also feel more comfortable with a trainer who offers beginning, intermediate and advanced obedience classes.

- Ask the trainer you are considering if you can watch a class. While you watch, note some of these details: Notice if the class is small enough that everyone can get some individualized attention. Watch to see if both and dogs and owners are having fun. See if the trainer provides lesson handouts. In a good class, you’ll hear plenty of praise and commands in upbeat, yet firm, tones. Does the trainer give the owners other information about health, grooming or specific breeds? You want to make sure your trainer is knowledgeable about the whole dog, not just obedience training techniques.

- Ask your trainer if he or she knows several different techniques to work with dogs. This can come in handy if your dog doesn’t always respond to the tried-and-true methods.

- Make certain that the trainer requires that dogs be vaccinated and certified healthy by their vet before enrolling in classes.

- Be sure to get a list of equipment you’ll need to bring with you to your first class.

Once you find the right trainer and obedience class, make sure both you and your dog are prepared. Be sure to bring all the required equipment. Don’t feed your dog before class – since treats are part of the reinforcement of good behavior, you want him to be willing to eat the treats, which he might not want if he has a full belly. Don’t forget to do your homework! Practice between classes is essential to reinforce your dog’s behavior.

7. Lean all you can about your dog, his breed, and canine care. You can never know too much when it comes to your dog. Learn all you can from books, television and magazines. Be sure just to take the time to browse at the pet supply store or your favorite online pet supplies merchant to see what kind of new products are on the market. A new toy from time to time is a new adventure for both you and your pet.

8. Keep your dog’s home safe and stimulating. Giving your dog a fun, secure place to live will help to prevent bad behavior and may even prolong his life. Always have a number of fun toys available, including balls, chews and squeaky toys. Be sure to play with your dog daily to give him the necessary exercise he needs, to help you bond with your pet and to just have fun!

If no one is home during the day, leave a talk radio station on. Keep your pet out of areas of your home where he might eat something toxic or injure himself. Keep your fence well maintained.

If your dog starts to have behavior problems, don’t despair! There’s nothing to say that you can’t start training him to change his behavior! With a little patience and perseverance, you will be able to eliminate most bad behavior. In the most extreme cases, you may not be able to stop the behavior, but with training your dog will show improvement.

Some problems won’t be entirely eliminated, especially if you chose a dog that doesn’t have the temperament for your lifestyle. But even some of these dogs can change if you have a good dog/dog owner relationship. Now we’ll look at some of the most common behavior problems and how to re-train your dog to behave appropriately.

Marilyn Burnham

Author: ‘Dog Owners Boot Camp’

The How To Guide, Dog Training Secrets Professional Dog Trainers Don’t Want You To Know!

For More Information On Dog Training

Marilyn Burnham was the owner operator of 4 successful dog grooming stores in British Columbia, Canada for more than a decade. To spend more time with her children Marilyn made the decision to sell her business in the mid 90′s. Get a copy of her book: ‘Dog Owners Boot CampÂ’ The How To Guide, Dog Training Secrets Professional Dog Trainers DonÂ’t Want You To Know!

Do you live and breathe fashion? Would a career in the fashion industry suit your style and aspirations?

For fashion enthusiasts, a career in fashion might be the ideal job; an opportunity to influence society and change the way a nation dresses for the day and evening. Read on to see which branch of the fashion industry might be right for you.

Fashion careers are essentially of two types – those in fashion design and those in the sales and marketing side of the industry (fashion merchandising). You can further customize your specialty by choosing to focus on a particular style or kind of garment.

Other fashion niche opportunities include costume design for TV, film and theater productions; personal stylist positions with high-end department stores and private clients, fashion photography; and modeling work for everything from newspapers ads to strutting the catwalk in Milan or Paris.

But to turn your passion for fashion into a lucrative career you need more than just the ideas and enthusiasm; you need technical and industry expertise to turn your creative energies into saleable apparel.

One thing fashion careers share, aside from being a rewarding outlet for your creative talents, is their starting point – fashion school. A fashion design education should prepare you for a career in the fashion industry, even if you find yourself working in a supporting role as you start out in the business.

Entry to a fashion career starts with an innate ability to create unique and functional clothing styles and effectively communicate them on paper.

If you decide to study for a career in fashion, you’ll learn to design clothing and accessories or the fabrics and materials they’re made of.

It is essential that anyone interested in a career in the fashion sector should attend an accredited fashion schooling program which should address the industry fundamentals including design, drawing, textiles, sewing, and manufacturing. This education will be the core of your training on which you can lay the groundwork for experience.

Experience is ultimately the key.

Following school (or even during), it’s imperative that you start with an internship or apprenticeship with an established design house. Building experience such as this can often jump start your fashion career and allow you to begin working on independent projects.

For those who have the ability, drive, and determination, a fashion career can be an amazing journey filled with success, self-satisfaction and great clothes. But don’t let it ever be said that a fashion career does not require a significant amount of hard work and a vast amount of skill.

CONCLUSION

A future in fashion could take many different forms, reflecting the various aspects of the industry.

No matter what area or areas you’re interested in, there is a fashion career to suit your tastes.

To get your future career off the ground, it helps to decide at the outset which of the many fashion industry jobs you want to attain.

A starting point could be to study some of the articles about training and careers in fashion collected at the author’s website. Your fashion career could be just a few mouse clicks away.

Author – Steven Henderson (for bio and contact data see http://StevenHenderson.com) publishes the independent “Fashion School” information website at :

http://YourFashionCareer.com

Constructive comments are most welcome and may be submitted at the “Fashion School” website.

Early LCD television had drawbacks relative to traditional visual display technologies. These problems have largely been overcome in recent years, and LCD televisions, along with plasma displays, have taken over the dominant market position worldwide from cathode ray displays. Some manufacturers are also experimenting with extending colour reproduction of LCD televisions.

LCD

LCD televisions are usually brighter than plasma TVs, and many can double as a computer monitor or media-center display. LCD Television technology has advanced greatly, particularly with respect to the reproduction of black levels. LCD televisions are now coming out bigger and at prices that are really starting to compete with those of similar-size plasma TVs.

The technologies found in these big televisions eventually trickles down to smaller, higher-volume sets. LCD televisions are also beginning to challenge plasmas in sales in the 40-inch and above categories, where plasma has been dominant, Fujiomoto added. Global demand for LCD televisions will rise from 42 million units in 2006 to 69. By 2010, LCD television shipments are expected to rise to 128 million units.

Television

The output at Kameyama, along with allowing Sharp to make more televisions, is also allowing the company to come out with a wide variety of them. The company now has four separate lines of LCD televisions, ranging in technical sophistication. Some of the televisions coming out this year will feature a refresh rate of 120 hertz; double the current 60-herz standard. In the second quarter, Sharp is expected to come out with a line of LCD televisions for gamers that will cut down any latency between the game console and action on the television.

The system will be capable of sending two separate high-definition video streams between PCs and televisions through a home’s electrical system. With Blu-ray and HD-DVD delivering true high definition content, Philips has come to the party with a true high definition LCD television in the Cineos 37PF9731/69. As a 1080p panel, it can screen high definition television, Blu-ray and HD-DVD in all their glory rather than down scaling them to fit on a 720p display. The television sports two HDMI inputs for connecting to HD sources, plus component, composite, s-video, SCART and VGA. Disappointingly it doesn’t have an onboard digital television tuner.

Ambilight shines coloured light on to the wall behind the television to match whatever is on the screen, creating a halo of colour around the television that changes with the image. You can’t see the actual Ambilight tubes when you’re sitting in front of the television; they’re hidden behind the bezel and pointing back at the wall. This isn’t a problem if the television is wall-mounted in a location where you’ll never have to see the lights, such as at the end of a long, narrow room. But if the television is against one of the long side walls, with the Ambilights visible off to the sides, it will give everyone else in the room the irrits very quickly even if it’s just in their peripheral vision.

Clint Thomas is a successful Webmaster and publisher of www.TvThroughTime.com [http://www.TvThroughTime.com]. He provides more information about televisions and television issues [http://www.TvThroughTime.com] that you can research in your pajamas on his website.

As a father of a 5 year old and a 7 year old, this is my first summer watching my boys play team sports. They played T Ball earlier in the summer and they play flag football now. Its great that they are able to play on the same team for logistics, but I’m sure that ends in the next couple of years. I’ve watched our boys take a lot from their team sports experience and I’d like to share with other parents what I’ve seen:

10. Teaches kids to “be on time” – both coaching staffs were very adamant that practice started at a certain time and held all kids and parents accountable. As the seasons progress, I’ve noticed our boys getting themselves ready for practice at the appropriate time.

9. Builds friendships – This is an easy one as we’ve seen our boys make lots of new friends, attend birthday parties, and basically just smile when they see their friends outside of practice/games.

8. Hand/Eye Coordination – Too many children are perfecting their hand/eye coordination by means of video games. Simple activities such as throwing a ball, catching a ball, and hitting a baseball do wonders for motor skills.

7. Creates self pride – When our kids got their jerseys with their own name on the back, the smile on their face was unforgettable. They really felt important and it created confidence.

6. Teaches kids that bullying is unacceptable – In both football and baseball this season, there were a few cases of some of the “alpha players” trying to assert themselves at the expense of the younger/smaller players. Both coaching staffs immediately addressed this with both the kids and the parents and the problem went away. Bullying is a terrible problem in schools and the more kids that can be turned off this path at an early age, the better.

5. Coaches are more like teachers than parents are. – As much as we try, we always see our children in a different light as an outsider….and that’s a good thing. Coaches, like teachers tend to treat the kids equally and hold them all accountable for their actions and responsibilities.

4. Kids are learning Math and don’t even realize it! – For all of you former football players out there, you’ll likely remember that each “hole” (gap between lineman) is assigned a number telling the running back where to run the ball and the rest of the team how to block a play. As the kids learned this, I watched several kindergarten level students now able to count by 2′s as that is the way the football numbering system works. Also, when coaches teach defensive players to run at an angle where the player with the ball is going to be, not where he is at….kids are getting introduced to geometry. As per my earlier blog entry…physics is everywhere as well!

3. Respecting elders – Talking back and yelling at coaches and other parents is not tolerated in most team sport environments and at the young ages of the players, this tends to stick with them away from the game field.

2. Teamwork – Team sports are a great way to teach kids how to work together for a common goal. Specifically, our kid’s football coach requires all kids to run their laps as a group (emphasizing that this is not a race, but rather teaching them to do things together) and has them chant and do their warmups together as a group.

1. Exercise – Above all else, in the video game/tv dominated world we live in, I’m elated watching my kids get a couple hours of outside activity including cardio work, stretching, fun games, agility tasks, etc. Remember when we used to spend every summer day outside? This is a great way to show our kids what was great about our childhood and keep them in shape at the same time.

My weekly updated blog features tips for science teachers, laboratory professionals, and lab supply resellers. I’ll often share helpful hints on travel, share new products, and promote professional growth events and trade shows in the scientific industry. Visit my blog at http://www.fischertechnical.blogspot.com

You can also follow me on twitter to be the first to know when we’ve updated the blog, debuted a new product, or have something helpful to add to the scientific community. Follow me at http://www.twitter.com/johngura

The irrational but basic appeal of the sports car has overwhelmed people’s reason ever since the first ones were introduced. In far-flung places round the world those with money soon indicated their love for these cars by buying one for their collection. Whatever the kind of celebrity – royalty, film-star or playboy – driving a fast car is a powerful way of showing your high status. Today the open top two-seater types may mean different things to different people. This article will provide examples of this.

It’s likely that the Mazda MX5 is more attractive to women than to men. The engines of the Honda CRX and the S2000 are impressively powerful and reliable. Both men and women are drawn to the sleek Honda S2000, a car that more than once has won engine of the year in its category. They are performance cars that give a person a certain satisfaction and pleasure when flying down the motorway. The dashing sporty appearance of these vehicles makes them readily distinguishable from the dull family cars that infest our roads.

Nearly all of the vehicles currently on the road have been designed to meet two criteria: usefulness and cheapness.. It is the experience of driving a fast car, though, that sports cars are designed for. Powerful acceleration, superb road-holding, and the feeling that you own the road are the objectives of those who design them.

The appearance of a car is the first thing that people are drawn to. Designs are built around aerodynamic efficiencies and curb appeal; they are always pleasing to the eye. The design is intended to encourage would-be drivers to buy so that they can abandon convention and be free. The beautiful sweeping lines are all designed to break even the most stubborn of wills… succumbing to a beautifully designed car is simply something many of us dream of doing.

Feelings of fun and excitement are aroused by driving a fast and sporty car. To drive this kind of car can be to enter a world of amazing experiences. Because these cars are designed to be driven they are engineered to very exacting standards. Once a car has left the dealer’s premises it will have lost much of its value. You can buy gap insurance to protect you against this loss of value. A sports car, though, will often appreciate in value as it gets older. Most sports cars are built to last and withstand being driven fast and hard. When a sports car becomes a classic -as is usual – it can still sell for a high price.

Desirability, speed, and high cost are the first thoughts that spring to mind when thinking about a sports car. There are few items made today that have such an emotional attraction. There are many clubs created by enthusiasts and they provide opportunities for owners to display their cherished cars. Club members may often receive pre-arranged discounts on insurance and car warranty products.

There is no one thing that can pinpoint exactly why we have an attraction to fast, sleek sports cars. The freedom of the open road is best experienced at the wheel of a fast car. The allure of a sports car is greatly increased when it is a convertible. The thought of flying down the roadway with the wind blowing through your hair has a certain appeal to some. The innovative technology is another reason why we seem to be drawn to these types of cars. Sleek styling coupled with a powerful yet compact engine is the norm. Performance and innovative technology give the sports car an iconic appeal.

A sports car is built to be driven and to respond to the driver. Making the driver feel in total control is why they have such a powerful fascination. We need to feel that the exercise and control of power enables us to reach and even exceed our limits. The one beautiful package expresses both power and strength.

Driving a sports car can give you a real feeling of freedom. Every generation of make and model performs better than previous ones as a result of advances in technology. If you wish to feel potent and to show your wild side, driving a sports car is the answer. Feelings of nostalgia can often be the cause of such emotions. The happy distant days of our youth are easily brought back by a classic sports car. They can be cherished symbols of past times. As a classic sports car gets older so it should get better as well as more valuable.

It doesn’t matter whether you have a classic muscle car or brand new example – they are both definitely attention grabbers. You will be noticed in your flashy vehicle because such cars exude power and masculinity. A sports car is something of a status symbol that allows you to be seen and admired for having a fine looking powerful performance car. If you are thinking of buying an new car, you should seriously think about purchasing a product called finance shortfall gap insurance to protect you in the event of an insurance write-off.

Everyone associates sports cars with speed and performance. Cars such as the Toyota MR2 are made particularly small and compact; add to this a powerful sedan engine and the power to weight ratio is excellent. Lady drivers especially like this car – as they do the Mazda MX5 – because of its compact design.

Supercars is the only fit description for the bigger sports cars such as the Ferrari Enzo, the Lamborghini Reventon Roadster and the Audi R8. There are several interesting ways in which those who build the bigger sports cars manage to reduce their weight. The weight of high performance production sports cars is usually kept down by using light materials for construction. Glass fibre or carbon fibre is used for the construction of the body panels of such cars. By dispensing with ‘luxury’ extras like air conditioning, electric windows, and thick pile carpets, a car’s weight can be significantly reduced. The most significant factor in reducing a car’s weight is the use of cutting edge materials in the manufacture of the wheels.

The reduction of body weight, powerful supercharged engines and state of the art technological advances make for blisteringly quick super cars like the Ferrari 40 and Lamborghini Gallardo. The engine does not have to work so hard to propel a lighter car. This enhances performance and makes the car easier to control.

A sports car is something that seems to appeal to almost everyone. Not many people will ignore a powerful and flashy sports car that’s parked in the street. They attract people and provide immense pleasure. Many people would love to own a sports car and why shouldn’t they do so if they have the money?

When buying a new car it’s wise to buy gap insurance to protect against the effect of new car depreciation. Future 45 Ltd. offer additional insurance products available for discerning UK motorists which can be bought online or by phone on 0844 357 8300

Stephanie Andrew writes and publishes articles for SEO consultants ePage Solutions whose clients include Future 45 Ltd. – helping UK motorists save money on their gap insurance by buying direct from the insurer.

You’ve probably read the previous piece on North Indian breads. This article focuses on North Indian cooking, which includes cooking style, spices used, terminology and some common foods.

North Indian cooking is nearly always quite spicy and uses a large number of spices in any given dish. The terms used for various dishes are normally descriptive of the food itself like Jeera Aloo for instance, which literally translates to ‘Cumin seed Potatoes’. Like most cultures there are also some misleading names like ‘Butter Chicken’, which is actually marinated chicken cooked in a tandoor and served in smooth, tomato gravy and doesn’t contain any butter. There are also terms which aren’t related to the food in question, like Pulao, which is rice cooked with spices and vegetables. The term sabzi (sub-zee) is used quite liberally when describing nearly any dry, vegetable preparation. The same applies to the term dal, which is used for most types of lentils. The term tari (tuh-ree) denotes gravy and is suffixed to the name of a dish when it has gravy.

In these days of fusion food, it is difficult to pin down a set of spices that a given region can claim. However, traditionally, north Indian cooking uses the following spices and herbs:

• Cumin seed (Jeera)
• Ajowan or (Ajwain)
• Red Chili Powder I – Flavor over color (Lal Mirch)
• Red Chili Powder II – Color over flavor (Degi Mirch or Kashmiri Mirch)
• Turmeric Powder (Haldi)
• Dried Mango Powder (Aamchur)
• Coriander Seeds (Sabat Dhania)
• Coriander Powder (Dhania)
• Fresh Coriander Leaves (Hara Dhania)
• Green Cardamom (Choti Elaichi)
• Black Cardamom (Badi Elaichi)
• Cinnamon (Dalchini)
• Garam Masala – A set mixture of spices – roasted cumin, cinnamon, cloves, caraway seeds, nutmeg (and/or mace) and green cardamom seed or black cardamom pods. The composition of Garam Masala changes from region to region.
• Dried Fenugreek Leaves (Kasuri Methi)
• Black Mustard Seeds (Rai)

This list is by no means complete – there are many more spices used in every day North Indian cooking – the purpose of this article however is to provide a feel for North Indian cooking.

Different spices are used in different situations, in different ways. The flavor and characteristics of spices change if you’re dry roasting them, frying them, adding them before simmering to cook or after cooking.

Our first foray into traditional North Indian cooking could start with a simple vegetable preparation, which we could either call Aloo ki Sabzi (‘Vegetable Preparation of Potatoes’) or Jeera Aloo (Cumin seed Flavored Potatoes).

Cumin Seed Potatoes / Jeera Aloo

Ingredients

- 3 Large Baking Potatoes

-One onion, chopped fine

-1 tsp Cumin seed

-1 tsp Turmeric Powder

-1 tsp Chili Powder

-1 tsp Coriander Powder

-1 tsp Dried Mango Powder

-Salt to taste

-Chopped fresh coriander for garnishing

-Oil for frying

Method

First peel your potatoes, dice and then boil in lightly salted water. Then drain and let cool. Heat oil in your pan and add the cumin seed. After 2 – 3 seconds of crackling, add the onions and fry, stirring lightly for about a minute on low heat. Now add all the spices, except the dried mango powder and mix well. Throw in the potatoes, which should be nice and firm now and toss well, so the onion-spice mixture coats the potatoes all over. Simmer for about 5 – 7 minutes. Finally, add the dried mango powder and toss the potatoes on high heat, till there’s a thick, spicy sludge adhering to the potatoes. Garnish with the fresh, chopped coriander prior to serving.

These can be served with Rotis, filled in toasted sandwiches or just eaten as is for a snack.

As you can see, this everyday dish uses 5 different spices and one herb. There are some traditional dishes that use up to 30 different spices! These are now (in most part) a thing of the past and cooked only on very special occasions.

As an example, let’s say we’d like to try our hand at cooking a simple north Indian dish without a recipe, simply going by the style. Obviously we’ll need some north Indian spices, the most common of which are Jeera (cumin seed), Haldi (turmeric powder), Namak (salt) and Mirch (chili powder). The first step, in nearly every dish is to fry onions as it is a staple in north Indian cooking. When pink/transparent, we add some spices and fry some more. This gives us a thick sauce to which we can add a little water if we wish. This sauce will coat the vegetables or meat we’ll add later. Here’s a simple example.

Onion and Tomato Sabzi / Pyaaz Tamatar ki Sabzi

Ingredients

-3 Large tomatoes, chopped roughly

-Two Onions, chopped roughly

-2 large cloves of garlic, finely sliced

-1 tsp Cumin seed

-1 tsp Turmeric Powder

-1 tsp Dried Mango Powder

-1 tsp Chili Powder

-Salt to taste

-Oil for frying

Method

The process is really quite simple – we heat a little oil, add the onions, fry a little, add the garlic and continue frying till the onions are pink or translucent. Then we add the rest of the spices except the dried mango powder, mix well and finally toss in the tomatoes. The dried mango powder goes in at the end.

One major feature of Indian cooking is that vegetables are rarely left crisp or crunchy. They’re nearly always cooked till they’re very soft. This isn’t very good for the nutrition content of the veggies and I’d recommend cooking them till they’re just done and still have a bit of bite left.

The pan will be kept on a simmer for 5 – 10 minutes, till the tomatoes are cooked through. Finally we stir in the dried mango powder and it’s ready to eat! This dish is usually eaten with Rotis.

As you can see, the pattern is similar – fry onions (if using), spices, toss in vegetables, nuke them (or not) and serve. Now that we have an idea of the basics involved, let’s get on to the secrets!

The Cooking Methods (by Naheed)

Secret 1: Bhuno well.

This is an extremely important process and involves frying spices to extract most of their flavor. Remember not to overheat the oil (unless it is mustard oil, which has to be heated till it emits some smoke & does not froth when something is put in it). If dry powdered masala is being used, the oil should not be hot as the dry spices will burn. Some amount of water must be added if you feel the spices may burn. When making the masala, use onion paste along with ginger & garlic to which you will add other spices as required.

For meat however, the method is quite different. This is the last process for cooking meat in quite a few cases, or the process just before adding water to make the gravy. It is believed the real flavor of meat develops only if you devote upward of 10 minutes to this process. Meat releases some of its own fat which mixes with the spices and then the oil cooks the meat and helps the meat absorb the mixed flavors of the spices. How long to do so, is a question that has no fixed answer. As a guideline, stop when either the meat becomes too tender or the gravy becomes completely dry, or your guests start to get very restless. You will also notice that the meat & gravy tend to stick to the vessel if you do not stir them constantly. If they do, scrape it off; and if the gravy gets too dry, add yoghurt or water.

Secret 2: Bagharna

This is a simple process and is called Chaukna in Hindi. Here dry spices are added to hot oil and this concoction is added to a dish (e.g. Dal). Although a simple process, do not burn the spices. In fact it is advised that once you have added the spices, remove the vessel from the fire.

Secret 3: Dum Cooking

This is the art of slow cooking. It enables individual flavors to intermingle properly. This is also the method used for the last few minutes when cooking rice or biryani. In the old days, when food was cooked on coal or wood, the only way was to raise the distance between the flame & the vessel, or put the vessel in the dying embers, seal the lid of the dish with flour & put a few embers of coal on top of the lid. In dum cooking, it is essential the fire be at its lowest and the food will therefore take a while before it’s done. Rest assured that your patience will be amply rewarded. Thankfully modern cooking presents us with newer methods and one of the easiest is to put the whole vessel in an oven. If you do not have one, put a griddle (tawa) on the flame & then put the vessel on it. Also note that dum cooking meat will make the ingredients (meat, vegetables) exude the moisture or water within. A word of caution here: Try not to use a pressure cooker or the meat will not turn out right.

Secret 4: Frying

Simple you’d say. Well, yes it is. However, there are two types of frying. One is frying to cook and the other one to brown. For deep frying it is essential that there be sufficient oil to cover the item. For browning, the oil can be less but must be at a low temperature.

Secret 5: Using earthenware

Not only is earthenware cheap in India but it was also the first form of disposable crockery. Most desserts in India were traditionally served either on banana leaves or in earthenware crockery. Some of the better known five star restaurants in India still use earthenware. If you’ve noticed, tea at Indian railway stations is still served in earthenware glasses. Not only is it environmentally friendly, a special earthy flavor permeates the tea, which no cooking method can simulate.

Secret 6: Kewda Water

Kewda is the derivative of a desert plant with very fragrant leaves. The essential oil of this is heavily diluted in water which is used as a perfuming agent for food. Typically used in Firni and Zarda among other desserts and has no parallel.

The Ingredients

Secret 1: Dahi or Yoghurt

This is a wonder ingredient. Yoghurt lends a light buttery flavor to the creation as well as a light creamy consistency. For example, it is the base for some dishes like Rizala where the original flavor of yoghurt is completely transformed. Yoghurt when cooked transforms in taste to lightly sour and gives the gravy a creamy texture. All in all, it is an essential item. In a few dishes, it may be substituted by tomato puree but then the final result will be slightly different. Did you know vegetables cooked in yoghurt retain their shape? In fact in Dumpukth Fish, it is the yoghurt that preserves the shape of the fish. Also, at times if you have mistakenly added extra salt, add a splash of whisked yoghurt and cook for a while.

Secret 2: Onions

This is an essential ingredient in a lot of dishes and is commonly used for salads. A handy tip on handling onions is to remove the outer dry skin, cut in half and wash thoroughly to prevent your eyes from watering. Onions lend a sweetish flavor to cooking and are a common masala base. However when fried then mixed, the taste is totally different. So when the recipe says “fry onions”, you’d better fry them.

Secret 3: Cumin

There are two types of cumin seeds. The common white cumin seeds which are cheap are used mainly in vegetarian dishes. They are more often than not fried to get their flavor out. Sometimes as in a raita, they are dry roasted on a tawa and then ground. However, the more expensive black cumin seeds or Shah Jeera as they are commonly known as, are quite different in taste and flavor. The two are rarely substituted. Most restaurants substitute them in rice preparations, but then, what you get is something totally different.

Final Recipe

Now that we have quite a good idea of what’s involved in North Indian cooking, perhaps a slightly complex recipe is in order – Nihari. This is definitely not one of the dishes that one finds on the menu of five star restaurants. This is one of the dishes eaten with a lot of passion by all. In fact to have Nihari one must have the zest to wake up before dawn because it is a very hot meal and in most places where it is served, the service is over by 9am. It is a delectable broth of meat, cooked over a slow fire, mostly overnight and eaten in the early hours of the morning with a tandoori roti and an assortment of fresh herbs accompanied by loads of lemon. The meat is fulfilling and the broth is had as a refreshing and a rather hot soup. The other reason why one has it as a breakfast meal and that too only in winter is because it makes you feel very thirsty and rather warm. Don’t tell me I didn’t warn you.

Nihari

Ingredients

• 1 kg Nihari meat (or any other meat that’s available)
• 250 grams Onions, sliced
• 3/4 cup Ghee
• 2 tbsp ginger paste
• 2 tbsp garlic paste
• 2 tbsp dry roasted chickpea flour
• 1/2 – 1 tsp red chili powder
• 1 tsp Coriander powder
• 1/4tsp Turmeric powder
• Salt to taste

Spice mixture

Grind together the following:1/4 tsp. dried ginger, 1/4 tsp. mace, 1/2 tsp. fennel, 1/2 tsp. white cumin seeds, 2 large cardamom, 4 small cardamoms, 4 cloves, 6 black pepper seeds

Preparation

Preparation time 30 minutes | Cooking time 2-3 hours

• Add 2/3rd of the onions in moderately hot oil and when the onion goes soft add ginger & garlic paste along with ground coriander and turmeric powder and let it fry for about 3-4 minutes or until the oil comes on top again.
• Add the meat and cook over slow fire. The meat will let out its own water.
• When it is semi cooked, add the chick pea flour to 2 cups of water and leave the broth to cook over very slow fire for at least 45 minutes.
• The slower you cook the more flavors you will draw out.
• Keep the pot covered but no pressure cookers please.
• When the meat is as tender as it can get, add the spice mixture along with the leftover onions.

On a parting note, while cooking methods remain largely consistent and typical, knowing the spices will help tremendously. So while you’re cooking go on and add that sprinkle of black mustard seeds to hot oil and watch them crackle or throw in some curry leaves and savor the change in flavors!

Sid Khullar has written nearly 400 articles on food, cooking and other related subjects on Chef at Large. He welcomes recipe and photo contributions and is always looking to meet people passionate about the culinary arts.

What’s the most important word in marketing?

Free?

Why?

Truth?

Honesty?

Integrity?

At first glance, it seems like a simple question. But the more you think about it, the more complex it gets. One could probably argue any number of answers based on his beliefs, values or type of business.

But is there really one word that’s more important than all the others?
One word without which your marketing efforts will be successful?

I recently surveyed dozens of marketing professionals, authors, consultants and small business owners on my blog. The results included a wide range of words; from the emotionally charged to the pragmatic; from the right brain to the left brain and from the customer focused to the company focus. But all of the suggested “most important words in marketing” fell into one of two categories: Traditional Marketing or Modern Marketing.

Traditional Marketing: The Old School

Traditional Marketing used to be all about advertising. It was expensive, short lived, and had little to do with the Internet or word of mouth. Also, it aimed its messages at passive audiences. Leading expert and best selling author Seth Godin calls this “Interruption Marketing,” in which the marketer talks directly to as many consumers as possible.

Now, although this traditional style of marketing has lost some of its prowess to the fierce competition of the web, it’s still a powerful medium through which companies can reach their customers. Let’s see which words the experts chose from this category.

NOTE: before you read the survey results below, take a minute to answer the question for yourself: What do you think is the most important word in marketing? Once you’ve made your decision, read on and see how your answer compares.

NEW

“NEW is probably the strongest word in marketing,” explains Ronnie Horowitz from The TRIZ Journal. “People are attracted to new products like a magnet. Introducing new products on a constant basis is the best way to get attention and invaluable free publicity for your business.”

WHY

Michael “The Success Doctor” Fortin believes the most important word in marketing is WHY. “It is much better to communicate why you are original, special or unique; why you are better, different or superior than competitors – not just the fact that you are. Imply your superiority by specifying as much as possible.”

CUSTOMER

Sivaraman Swaminathan from Customer World says we shouldn’t overlook the obvious word, CUSTOMER. “I think marketing has evolved because the focus is on the customer. The soul of marketing is the customer. Period. In marketing, you will fail even if you have greatest passion for the wrong target audience; you will fail if you don’t know whom you should respect, and you will fail if you don’t know which customer to trust.”

YOU

Similarly, Robert Middleton from Action Plan Marketing said, “The most important word in marketing is YOU. That is, marketing needs to convey very clearly what’s in it for the client or customer.”

FREE

FREE was also touted by several experts as the most important word. Edward “Skip” Masland, owner of Web Solvers says “FREE was, is and will always be the most powerful word in marketing. It attracts eyeballs. It gets results and responses quickly. And marketers may not profit today – or tomorrow – but if they can generate a groundswell of interest from something free, they know they will profit sooner or later.”

On the other hand, Bob Serling from Idea Quotient wrote an article claiming that FREE was the most dangerous word in marketing. “I’ve been advising businesses for nearly 20 years that a business model driven by attracting prospects through giving something away for free is almost always a model for failure. And it doesn’t matter whether you use this model online or offline – it will nearly always fail.”

LISTENING

Next, Karen from Dezign Matters explained that the most important word in marketing was something you DON’T say. “I think the word is LISTENING. A little time leaning back and listening quietly can save time, money and leave the client and customer feeling that someone truly heard what they were trying to say.”

BECAUSE

Michael Daehn, author of Marketing Ingenious explained, “I read a case study about cutting in lines at a copy machines. The hypothesis was that the word ‘please’ would get the best response. But the results proved that the word ‘because’ received a much better response given that the word offered a reason to let someone cut in line. Therefore, we as marketers need to give customers a reason to buy.”

RESULTS

Lastly, Michael Cage from Small Business Marketing Systems said the most important word in marketing was RESULTS. “Small businesses are often suckered into fluffy, fancy marketing concepts that sound great but produce absolutely nothing in the real world. If the business owner or marketing department can’t tie what they do to results, likewise, they need to step back and get it right before passing go.”

Modern Marketing: The New School

20 years ago, nobody knew what the words “blog,” “RSS feed,” “personal branding,” “viral marketing” or “google” meant. But now – at the risk of sounding cliché – the rules have changed. Business is different. Customers are smarter. And marketing isn’t the same old run-a-bunch-of-ads-and-hope-people-buy-your-stuff system.

Now, it’s all about creating an emotional connection. It’s about being unforgettable, unbelievable and unique. It’s about providing an experience that’s so fantastic, customers not only remain loyal to you – but they tell all their friends to do the same.

Here’s what the experts said about the most important words in Modern Marketing.

RESPECT

It’s not surprising that Seth Godin – author of seven best selling books about how to make your business remarkable – always emails me back within 30 minutes. I drop him a line every once in a while to pass along an interesting website or, in this case, ask a question. He replied with a brilliant one-word answer: RESPECT. Period.

AUTHENTICITY

John More, owner of Brand Autopsy, maintained the most important word in marketing was AUTHENTICITY. “With the world becoming one gigantic ad, consumers today can sniff out anything that smells the least bit fake and inauthentic. Success will come truer and faster if companies can design products, programs, and services that are authentic in meaning, purpose, and delivery.”

Moore dug deeper on the topic of authenticity and explained that “Authenticity is usually a by-product of a purpose-driven business. And unfortunately, there ain’t enough businesses out there with the purpose of making a positive difference in the world.”

PASSION

Similarly, Tom Asacker from A Clear Eye says it’s all about PASSION. “Passion for one’s business and for one’s calling inspires and attracts people. They want to be to believe, to belong; to become. And that’s the essence of marketing today.”

Tom and John’s posts on the blog discussion generated high amounts of support from other experts. Laura from the Smart Musings blog agreed by saying, “John and Tom are right. Consumers can distinguish between authentic and inauthentic marketing. Authentic messages will strike a chord with them. That may encourage them to buy. And once they become a customer, then they may too become passionate about the product. And that is the ultimate goal of marketing: not just to have passionate employees, but passionate customers.”

TRUST

Another popular word was TRUST. Kevin Berringer from Reflections on Business Blog simply said, “No trust = no belief = nobody listens.”

EXPERIENCE

Then, Chris Ray from Interactively Speaking voted for the word EXPERIENCE, as in The Customer Experience. “I believe this word summarizes respect, authenticity, passion, results, etc.” said Ray. “It ultimately decides whether or not a company succeeds.”

AROMA

Next, Jim Seybert from the Jim Seybert Company offered a most unusual suggestion: AROMA. “Brain scientists tell me that smell is the only sense that goes directly to the limbic lobe in our brains – and triggers nothing short of primal emotions. Marketers should pay attention to the ‘aroma’ of their brand. They need to identify the unavoidable, immediate and emotional reaction customers experience upon coming into contact with their brand.”

OPEN

Another intriguing response came from Nellie Lide of The New Persuasion Blog. Her word was OPEN. “You’ve got to be open. Open to others. Open to customers. Open to employees. Open to new. Open to old. Open to scrutiny. Open to derision. Open to joy. Open to different.”

TRUTH

George Silverman, author of The Secrets to Word of Mouth Marketing says it’s all about TRUTH. “Marketing has become synonymous with hype. The truth, compellingly told, is all you need. Just tell it in an interesting way, usually with a story. This allows you to tell the truth about your product and the truth about yourself.”

No Word

The last respondent of the survey was Sean D’Souza from Psycho Tactics. He decided to take the contrarian’s point of view. “There is no one single word that’s the most important in marketing. Making such a claim would be like saying your heart is the most important part of your body. I think we try to make things too simplistic. In reality, marketing is a series of things that coordinate together to create magic.”

It’s All In The Hunt

In case you haven’t already figured it out, the answer to the question “What’s the most important word in marketing?” is: it all depends.

Typical marketing answer, huh?

But ultimately, it’s not about the answer – it’s about the question. It’s about the creative thought process each businessperson goes through when he considers what the most important word in marketing is…to him.

Personally, I chose the word CONFIDENCE.

In other words, I want to instill confidence in the minds of potential customers that if they step onto my company’s front porch, they will be working with a credible, valuable, trustworthy individual whose unique school of thought will help them produce results.

But that’s just me. That’s how I roll.

Now, it’s up to YOU to reexamine what “marketing” truly means to you and your company. In so doing, you will gain a better understanding about who you are, what you do and whom you do it for.

So, what’s the most important word in marketing…to YOU?

© 2005 All Rights Reserved.

Scott Ginsberg is a professional speaker, “The World’s Foremost Expert on Nametags” and the author of HELLO my name is Scott and The Power of Approachability. He helps people MAXIMIZE their approachability and become UNFORGETTABLE communicators – one conversation at a time. For more information contact Front Porch Productions at http://www.hellomynameisscott.com.